Eliminate friction in marketing & sales to drive growth.

A growth planning platform that provides the templates and tools to win.


Take the guesswork out of creating winning strategies with Playbooks.

Select from our pre-created playbooks to customize and collaborate around your plan for marketing, sales & expansion.

Growth Playbook
Persona Builder


Smart target audience planning with artificial intelligence.

Define your key audiences and then let our PersonaAi define buying factors, motivations, trends, demographics and more.


Define your brand voice & use AI to write compelling messaging.

Guided exercises to create the right voice your your company and an AI driven message library for your team.

Brand Voice Builder
Competitor Analyzer


Compare and contrast to gain a competitive edge. 

Define you versus competitors across a range of factors to align your marketing, sales and product teams on how to win. 

We want every marketer to feel and act like a strategic CMO.

Our platform helps you be smarter about marketing by providing the the templates and the guidance with the tools and AI.

Become the greatest version of your marketer self with Frictionless by your side.


The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

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What Is The Best Strategic Planning Framework?

Transforming your vision into a lucrative business seems like the biggest challenge for most people. However, there has been a steady increase in business applications as of June 2023, adjusted […]


Top Marketing Content Writing Tools in 2023

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the […]


Ideal Customer Profiles vs. Buyer Personas: What's the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach […]


11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of […]


Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel […]

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